Company Name: SPECIAL PRODUCT DESIGN Inc.

Representative: Hayato Kohama

Established: July 2, 2012

Business: Contents-Design, Product, Sale of Apparel, Lifestyle Goods and License Goods-Plan
and Enforcement of Sales Promotion for Retail Stores.

Representative profile:
Hayato Kohama started to work at Isetan, one of the biggest fashion department
stores in Japan, in 1995. With his career path as a buyer of the concept shop
"KAIHO-KU" and the concept shop "TAGLINE",he became the Chief buyer
(Merchandising Director) at Isetan.
While he was at that position, he executed various exhibitions and promotions.

Works
exhibition of Helmut Newton meets Comme des Garçons (2006)
exhibition of UK JACK, OK! with Colette and DSM (2006)
exhibition of Visionaire #49 Decade (2006)
exhibition of Cap & Pep with Vogue Japan (2007)
exhibition of Dover Street Market (2008)
exhibition of ART CONVENIENCE STORE (2008) etc.

Also launched the "Anya Hindmarch eco bag" and "Tory Burch" that were honored
in both the domestic and international fashion industry.

Hayato Kohama left Isetan in 2009 and launched his own company,
"SPECIAL PROJECT CONSULTING".
He also launched his own company,
"SPECIAL PRODUCT DESIGN Inc." in 2012.

「We want to send a surprise and delight to our customers」
We always have this concept when we release products.
For example, "Black Peanuts" which was an all black Snoopy and
"Surf's up Peanuts" which was a tanned Snoopy. Both were the very first attempt in the world so we received great response.

Also, in the 10th year anniversary of Isetan Men's Building,
we released 10 BE@RBRICKS designed by the 10 most trendy designers and
pleased the customers not only in Japan but all over the world.

We have an indispensable partner who supports us with our projects.
This partner takes care of our unreasonable demand pleasantly and manufacture products better-than-expected.
They are MEDICOM TOY.

It is a joy for us to participate in C.J.MART which is operated by them.