"An up-cycle brand that creates new products by putting a different spin on old things."

Founded in 2009 with accessories made from leftover surfboard resin.

Design unit minna appointed as design director in fall 2010. Business rebranding begins.

A total of 14 design partners have joined so far. Products are developed with attention to the history and character of the original waste products. Available at museum shops and select design stores nationwide.

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